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Music’s Top 40 Money Makers 2012

Friday 9 March 2012, by Pauline pour U2 France

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N°2 : U2 - $32,116,315

U2’s monumental 360° tour finally wrapped in 2011 with a $91.5 million Boxscore for the year, including a return trek through North America originally scheduled for 2010 but postponed due to Bono’s back surgery. Fewer than 10% of the tickets had to be refunded, and those returns were quickly scooped up. The total Boxscore tally of $736 million stands as an amazing record, and the attendance of 7.3 million concert-goers (another record) led to merchandise sales approaching $50 million, according to Billboard estimates (but not included in calculating the Money Makers tally). Merch sales and fan club revenue were maximized under synergies created through the band’s long-term, multirights deal with Live Nation, and the 360° tour marked an impressive testament to the ability of both sides to deliver. U2 also sold a significant amount of recorded content, including 1.4 million digital tracks, since the tour drew fans’ attention to catalog favorites. Combining digital and physical units, however, U2 moved the least number of albums among the top 10 Money Makers. Today’s music business is all about the live thing, and U2 stands high on the mountaintop in that regard.

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