U2 France

Rock star Bono’s wife, Ali Hewson, launched her new clothing line, Edun, Wednesday during the Pitti fashion week in Florence, Italy.

"I have four children and when I dress them I want to be sure that their clothes are not the result of other children being exploited," said Hewson, explaining why she and Bono set up Edun in 2005. The company, based in Dublin, calls for the abolition of sweatshops and child labor, and for free and fair trade with developing nations.

The Edun label consists of high-end men and women’s clothing, sold in stores in New York and London.

"Edun is not a charity. It’s a project for social development aimed primarily at Africa," said Hewson. She said the company teaches suppliers how to grow raw materials and shows workers how to use the cloth weaving machines. Edun clothes are produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.