AJC : Struggling U2 launches sale - U2 France

AJC : Struggling U2 launches sale

mercredi 19 novembre 1997

Source : AJC

From The Atlanta Journal-Constitution :

PEACH BUZZStruggling U2 launches saleA ’blue-light special’ for U2

RICHARD L. ELDREDGE

It looks as if U2 may have found a way to boost sales of its latest release, "Pop," and ticket sales for its struggling "Pop Mart" tour.

Ticketmaster, in conjunction with the band’s management and its record company, Island Records, is offering a 2-for-1 ticket deal to Atlanta-area high school and college students. Any customer who purchases the CD from a retail location with a Ticketmaster outlet, such as Tower Records orBlockbuster Music, and presents a valid student ID card may buy two tickets for the price of one to the band’s Nov. 26 concert at the Georgia Dome.

Some see the promotion as a desperate attempt to revive interest in a tour that has seen the bandplaying to half-empty stadiums across the country. "It’s sad to see a band of that caliber having ablue-light special," says Atlanta music promoter Peter Conlon. Conlon’s Concert/Southern promotions handled U2’s 1992 appearance at the Dome, which was a sellout. "There are only a few bands in the world who could qualify to play the Dome, and unfortunately U2 is no longer one of them," he says.The group’s album sales have been steadily declining since its 10 million-selling 1988 smash "TheJoshua Tree." Soundscan, a retail tabulating service, reports sales of "Pop" at about 1.3 million copies. Cellar Door, which is promoting U2’s Atlanta appearance, has declined to release sales figures for the Nov. 26 show.

Meanwhile, Andrew Kronfeld, vice president of marketing for Island Records, puts a different spin on the promotion. "It’s just the band trying to be sensitive to an important segment of its audience,’’ hesaid. "Most students can’t afford to buy a CD for $15 or $16 and tickets to a show. The band doesn’twant the kids to feel excluded."

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